Concepted and led a purpose-driven campaign for Ben & Jerry’s that tackled racial injustice—a deeply personal issue—through the brand’s bold, irreverent voice. The work spanned OOH, social, copywriting, and the design of a limited-edition pint, blending advocacy with cultural relevance to drive awareness and engagement.
Whatever it is, the way you tell your story can make all the difference.
Whatever it is, the way you tell your story can make all the difference.
