CarBravo x Barbie

For the launch of CarBravo, I helped concept and execute a campaign built on the idea that fair and honest pricing applies to everything—even toy cars.

Working with Mattel, we sourced overpriced Barbie Dream Cars and reimagined them as a shoppable experience through a custom site designed to mirror CarBravo.com. I contributed to the creative direction and user experience, helping bring the concept to life across the platform and packaging.

Each purchase included a QR code linking to real vehicle listings, seamlessly connecting the playful concept to real-world conversions.

Results: Sold-out inventory, 12x increase in site traffic, and CarBravo’s best sales month to date.

Awards:
Cannes Lion
2024, Bronze

D&aD
2024, Wood Pencil

Nyf Advertising
2024, Silver

Cresta Award
2024, Silver